Matthew Cha, CEO — Go-CyberSide · with Hezekiah Mulugeta, CEO — InMail Engine
Go-CyberSide is a growth consulting firm that had relied solely on cold email. In January, cold email produced 6 calls, $2,000+ in agency fees, and zero closed deals. Spam filters, constant domain warm-ups, and zero trust in the inbox made scaling impossible.
The problem wasn't volume — it was that every touch was cold. Outreach with no trust behind it. They came to InMail Engine to flip the channel: warm paths on LinkedIn instead of cold pitches in the inbox.
1 · Build the list. C-suite executives at insurance & benefits firms collecting $1M+/year — Go-CyberSide's dream companies, not a scraped list.
2 · Map the warm paths. For each target executive, we mapped the people who could open the door — shared groups, mutual connections, past employers — and ranked them by connection strength.
3 · Reach at scale. 2,125 warm paths contacted in one month through our enterprise infrastructure — no 2-week warm-up lag, no deliverability headaches, at a fraction of cold email's cost.
4 · A message that lands. Personalized first-touch messages asking for one specific conversation — not a pitch:
5 · A full-time LinkedIn rep books the meetings. 132 replies → 43 positive → 16 meetings on Matthew's calendar in a single month, pre-qualified.
Two deals closed in February — including one of the largest insurance firms in North America, who opened access to 823 of their franchises contingent on delivery. Estimated new revenue: $20k–$50k in 30 days, with closing rates roughly double the cold-email baseline.
We can do the same for you — warm paths, not cold pitches.
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