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CASE STUDY · B2B AGENCY

How Go-CyberSide went from 6 cold-email calls and 0 deals to 16 calls a month — and closed one of the largest insurance firms in North America

Matthew Cha, CEO — Go-CyberSide · with Hezekiah Mulugeta, CEO — InMail Engine

RESULTS AT A GLANCE · ONE MONTH
2,125
Warm paths contacted
132
Replies
43
Positive replies
16
Meetings booked (12 attended, 9 qualified)
2
Deals closed
$20k–$50k
Estimated revenue

Background

Go-CyberSide is a growth consulting firm that had relied solely on cold email. In January, cold email produced 6 calls, $2,000+ in agency fees, and zero closed deals. Spam filters, constant domain warm-ups, and zero trust in the inbox made scaling impossible.

The problem wasn't volume — it was that every touch was cold. Outreach with no trust behind it. They came to InMail Engine to flip the channel: warm paths on LinkedIn instead of cold pitches in the inbox.

The warm-intro system we ran

1 · Build the list. C-suite executives at insurance & benefits firms collecting $1M+/year — Go-CyberSide's dream companies, not a scraped list.

2 · Map the warm paths. For each target executive, we mapped the people who could open the door — shared groups, mutual connections, past employers — and ranked them by connection strength.

3 · Reach at scale. 2,125 warm paths contacted in one month through our enterprise infrastructure — no 2-week warm-up lag, no deliverability headaches, at a fraction of cold email's cost.

4 · A message that lands. Personalized first-touch messages asking for one specific conversation — not a pitch:

"Hey [First Name], would you be interested in having our team send you 3–5 large groups looking to sign up for a benefits plan so you can close them this month? Not looking to pitch you here — just asking if I can show you how it works."

5 · A full-time LinkedIn rep books the meetings. 132 replies → 43 positive → 16 meetings on Matthew's calendar in a single month, pre-qualified.

The result

Two deals closed in February — including one of the largest insurance firms in North America, who opened access to 823 of their franchises contingent on delivery. Estimated new revenue: $20k–$50k in 30 days, with closing rates roughly double the cold-email baseline.

Slack message from Matthew Cha announcing a verbal close
The verbal close — $12K upfront & $450 per qualified meeting.
Tweet from Matthew Cha: signed a multi billion dollar insurance firm
Matthew's own words — a multi-billion-dollar insurance firm, signed.

We helped Go-CyberSide close $20k–$50k in 30 days

We can do the same for you — warm paths, not cold pitches.

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